GTM ARM
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Account-Based MarketingIncludes rep training

Win the accounts you care about — and train your reps to do it

A sprint program for B2B companies that know exactly who they want to win. We map your target accounts, enrich your CRM, track buying signals, and train your reps on one shared playbook so sales and marketing go after the same companies.

  • Know exactly which accounts to go after
  • Never miss a buying signal from a target account
  • Track the full journey so you know who's ready to buy
  • Reps trained on one playbook — not six different hacks

Custom sprint

4–6 month engagement · scoped on strategy call

Book a strategy call

Scoped after a 30-minute discovery call

  • Each rep prospects their own way
  • Sales and marketing chase different accounts
  • Legacy intent tools slow you down
  • Reps never trained on a shared playbook
  • One playbook every rep follows
  • Sales and marketing on the same target list
  • Modern signal stack across CRM and data tools
  • Hands-on rep training built into the program

Account-based marketing infrastructure

The foundation your team uses to win named accounts — from first list through rep training.

Target account map

Every qualified account in your market mapped with the stakeholders that matter at each company.

A living target account list with contacts for every key role — not a one-time spreadsheet.

CRM enrichment

Accounts and contacts enriched automatically so your CRM becomes a reliable system of record.

Clean data your reps trust when prioritizing outreach.

Signal tracking

Website visits, hiring, funding, LinkedIn engagement, and review-site intent tied back to target accounts.

Buying signals surfaced before your competitors notice.

Rep enablement & training

Playbooks, talk tracks, and live training so every rep runs the same motion — we don't just hand you a deck.

Your team keeps running the playbook after we leave.

Reporting

Account-level reporting on awareness, engagement, and pipeline progression across your TAM.

See which accounts are heating up and which plays work.

Value unlocks over time

  1. Unlock 1

    A focused account and contact list for every company you want to win.

  2. Unlock 2

    Account research and segmentation done at scale with AI.

  3. Unlock 3

    CRM cleanup and enrichment so data stays usable.

  4. Unlock 4

    Signal tracking and awareness scoring on every target account.

  5. Unlock 5

    Rep training on the shared playbook plus reporting leadership can trust.

How it works

  1. 1

    Define your target accounts

    We work with you to map every company you want to win and identify the right people at each one.

  2. 2

    Build the infrastructure

    Enrichment, signal capture, scoring, and CRM workflows so account data stays fresh and actionable.

  3. 3

    Train your reps

    Live enablement sessions, talk tracks, and playbooks so your team works target accounts the same way.

  4. 4

    Activate & report

    Launch coordinated outbound and marketing touches, then track account progression weekly.

What's included

  • Full target account and stakeholder mapping
  • Account list in CRM and data tools
  • Multi-source signal tracking
  • Account awareness scoring
  • CRM enrichment and deduplication
  • Rep training and playbook rollout
  • Talk tracks and messaging by segment
  • Sales and marketing alignment workshops
  • Account-level pipeline reporting
  • Handoff documentation for your team

FAQs