GTM playbooks
Operator-ready workflows for B2B pipeline
Step-by-step systems for outbound, LinkedIn content, and RevOps — with the tools, qualification logic, and activation steps we use with B2B teams.
- 14+
- Published playbooks
- 5
- Service areas
- 1,000+
- Teams served
Library
Browse by service
14 playbooks mapped to the same GTM services we deliver.
Colleague Routing
Name a coworker in your opener when you're not sure who owns the problem. It feels human and gets more replies than a generic pitch.
Zach Walker
Lookalike List Building
Seed from your best customers, expand with lookalike tools, and route the list across email, LinkedIn, and calls.
Zach Walker
Website Visitor Outreach
Identify who hit your site, filter hard for ICP fit, then route to email, LinkedIn, or calls — without sounding creepy.
Zach Walker
Content Engagement Scrape
Scrape people engaging with niche content, enrich in Clay, and open with the topic they already care about.
Zach Walker
Job Board Scraping
Scrape job boards for roles that signal budget and urgency, then email the hiring manager within 48 hours.
Zach Walker
Competitor Page Followers
Export followers of competitor LinkedIn pages, filter for ICP fit, and ask whether they're using the tool or still evaluating.
Zach Walker
Local Outreach
For local B2B accounts, lead with geography on the phone. Email only as a fallback when you can't connect.
Zach Walker
Partnership Outreach
Target agencies and consultants who already serve your buyers. Lead with a simple rev-share, not a vague “synergy” pitch.
Zach Walker
Re-Engagement Campaigns
These people already showed interest once. A simple email can bring many of them back.
Zach Walker
LinkedIn Content Playbook 2026
A simple plan for LinkedIn — people set the strategy, AI helps with research and writing for content, sales, and leads.
Zach Walker
LinkedIn Content Operating System (90-Day Template)
A 90-day plan to test, improve, and grow LinkedIn content that builds trust and brings in leads.
Zach Walker
Track Your Employees' LinkedIn Engagement Playbook
Turn your team's LinkedIn posts, connections, profile visits, and likes into ranked leads for outbound.
Zach Walker
Data-Trained AI Content Engine Playbook
Train AI on thousands of real top posts in your niche so it writes content backed by data — not generic fluff.
Zach Walker
Signal Activation Playbook
Catch buying signals, score them, and turn them into emails, ads, and rep tasks that bring in sales.
Zach Walker
Need these systems implemented for your team?
We deploy these playbooks as done-for-you GTM infrastructure — from signal capture and enrichment through outbound activation.
Book a call- No long-term contracts
- Results in 30 days
- 1,000+ clients served