Name a coworker in your opener when you're not sure who owns the problem. It feels human and gets more replies than a generic pitch.
Zach Walker
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Best for companies with clear teams and titles. Skip one-person shops where a colleague name won't help.
Summary
Pull a senior teammate at the same company, mention them in line one, and ask who actually owns the area you care about. Route bad fits fast.
Seed from your best customers, expand with lookalike tools, and route the list across email, LinkedIn, and calls.
Zach Walker
Identify who hit your site, filter hard for ICP fit, then route to email, LinkedIn, or calls — without sounding creepy.
Zach Walker
Scrape people engaging with niche content, enrich in Clay, and open with the topic they already care about.
Zach Walker
