Identify who hit your site, filter hard for ICP fit, then route to email, LinkedIn, or calls — without sounding creepy.
Zach Walker
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Add RB2B to your site header. Push every identified company into Clay and score against your ICP before anyone gets a message.
Summary
Install RB2B, score visitors in Clay, enrich with LeadMagic, and pick the best channel per lead. Mention interest lightly or skip the visit entirely.
Name a coworker in your opener when you're not sure who owns the problem. It feels human and gets more replies than a generic pitch.
Zach Walker
Seed from your best customers, expand with lookalike tools, and route the list across email, LinkedIn, and calls.
Zach Walker
Scrape people engaging with niche content, enrich in Clay, and open with the topic they already care about.
Zach Walker
