GTM ARM
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RevOpsOutbound14 min read

Signal Activation Playbook

Catch buying signals, score them, and turn them into emails, ads, and rep tasks that bring in sales.

Zach Walker

Zach Walker

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How it works

Collect signals from your CRM, website visits, marketing, review sites, partners, LinkedIn, tech stack data, news, and social. Send them into Clay with webhooks, APIs, and built-in connections.

Pull 1st, 2nd, and 3rd party signals into Clay. Add details and use AI to qualify. Tier and route to reps. Sync to CRM. Activate with outbound, ads, and Slack alerts.